Communicating the Budget in Business Terms

When communicating the IT budget to business executives, organize your presentation into business-oriented subject headings rather than using technical categories. Doing so creates a sense of business ownership, which defuses much of the concerns business executives frequently have regarding the need to invest in expensive technology. Communicating the IT budget in business terms helps executives feel that they have control of the decisions.

If you do not allow enough time for developing the IT budget, you may be tempted to overlook the communication step in the push to complete and submit it. Communication is paramount and must take place throughout the year, not just at budget time. However, as stated at the beginning of this chapter, the budgeting process provides an excellent opportunity to communicate with and educate the organization. The CIO must provide transparency in costs. Many business executives do not understand the IT assets that the business owns. Furthermore, they often do not understand the costs and resources required to operate the systems on an on-going basis. Until they have a basic understanding of the applications, infrastructure, organization, and processes, they cannot have an appreciation for the budget or savings opportunities.
It is time-consuming to present the IT costs in a way that makes sense to the business. However, it is well worth the effort. Below are examples of steps that can be followed to present an IT budget in terms that speak volumes to business executives:
  1. Show a single picture of the complete inventory of business applications. Although this typically includes many applications, show it in groupings that make sense to the business, which could include arrangements by business unit, function, process, or organization. Figure 1 shows one example. It is extremely helpful to identify each service that IT provides as well as the primary outcome of the program or service. Work with the business to understand how critical the program or service is to the business.

     
    Figure 1: Business application inventory sample
  2. Show a single picture of the complete inventory of infrastructure components. The infrastructure consists of components beneath the surface that the business often does not recognize. Components may include desktop applications; server and database software; and operational, systems management, and development tools.Figure 2 provides one example.

     
    Figure 2: Infrastructure inventory sample
  3. Assemble a spreadsheet that includes an inventory of each application. Identify the costs associated with the application, such as:
    • Annual maintenance and support costs.
    • License growth, and expansions necessary in features and function.
    • Fractional full-time equivalents (FTEs) indicate portions of an individual's time over the course of a year for maintenance and support or enhancements. Ensure the time-reporting system captures FTE information by application. Multiply the FTEs times an average internal labor cost with fringe costs.
    • Annual outsourcing or consulting support costs.
    • Any infrastructure costs that are directly attributable to the application are more difficult. This is typically a portion of costs. If you use an Oracle database or a server in 10 applications, divide the cost of the Oracle database, server maintenance, operating systems software, etc., across the applications either equally or by transaction volume. However, you may have to explain that not all costs would go away if you eliminated the application due to the sharing of infrastructure items.
    The total FTEs across all applications would equal the total FTEs in your organization for maintenance, support, and enhancements. Figure 3 shows one example. Also, use this spreadsheet to capture other critical information about each application, such as:
    • Name
    • Description
    • Business category
    • Custom or vendor package
    • Vendor
    • Amount of customization
    • Release installed
    • Current market release
    • Tool set language
    • Database
    • Hardware platform
    • Operating system platform
    • Major interfaces
    • Year installed
    • Year of last major upgrade
    • Primary business function using the software
    • Estimated number of users
    • Primary business contact
    • Primary IT contact
    • Secondary IT contact
    • Application health indicator

       
      Figure 3: Inventory spreadsheet sample
  4. Show the costs by business blocks or categories used in Step 1. Figure 4 shows one example. There are many different ways to show these costs, but the objective is to assign the total IT costs as much as possible to individual business areas or functions as shown in Figure 5.

     
    Figure 4: Cost by business function sample

     
    Figure 5: Summary of IT costs by business function
Although it takes some work, presenting the costs in this way provides the business with the knowledge to evaluate the benefit of each application. Use the diagrams produced in the process described in number 4 above to analyze your applications environment for cost savings. It can be an eye-opening experience for business executives to understand the true cost of the applications. It also communicates that IT is not a free resource. The analysis helps to build the case for replacing or eliminating maintenance-intensive or costly applications. Reducing these business application costs would mean ideally that the business could decide which of the services it feels comfortable reducing or eliminating.
IT executives always need to communicate the value of IT to the business—which is even more important in challenging economic times. A CIO risks becoming unemployed if senior business management does not understand how IT contributes to the business strategy. The CIO must have excellent communication skills and good rapport with other business executives. At one company, after the CIO had finished explaining the current IT environment in business terms, the business executives gave him a standing ovation. They claimed it was the first time they really understood what it was that they had been paying for over the years.

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